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Post Info TOPIC: Exclusive: Smedley on the sunsetting of Star Wars Galaxies [Updated]


KS loudmouth

Status: Offline
Posts: 771
Date: Jun 27, 2011
Exclusive: Smedley on the sunsetting of Star Wars Galaxies [Updated]


Exclusive: Smedley on the sunsetting of Star Wars Galaxies [Updated]

Sci-fi, Events, real-world, Interviews, MMO industry, Star Wars Galaxies, Trading card games, Massively Interviews

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When I penned this week's Soapbox about Star Wars Galaxies and the NGE, I had no idea what was in store for MMO gamers today. In fact, I was so confident that the pre-eminent MMO sandbox was going to be around forever (or at least another eight years) that I reassured commenters that there was no need to fear Star Wars: The Old Republic. The two games might both feature the Star Wars IP, but their goals are so dramatically different -- one being a dialogue-driven themepark, the other being a player-driven sandbox -- that they shouldn't conflict unduly. Surely Star Wars fans could play both indefinitely and enjoy both types of gameplay.

Unfortunately, on Thursday we learned that just won't be so. Sony Online Entertainment has announced that Star Wars Galaxies will be shutting down on December 15th of this year, marking what is in my mind the most significant sunset of a major MMO to date (and a personally painful one for many on the staff at Massively, including me). I know what you're thinking, and no, the impending closure is due neither to the hackings nor to a dwindling playerbase. Past the break, an audibly regretful John Smedley, President of SOE, sits down with us to chat about SWG's sunset, explaining the reasons that led to the decision and offering a new hope for the future.

I started off by asking John about the reason behind the cancellation and whether or not it was a matter of LucasArts choosing not to renew the contract with SOE.

John Smedley: The decision to shut down SWG is first and foremost a business decision mutually agreed upon between SOE and LucasArts. LucasArts has a new game coming out, and the contract would be running out in 2012 anyway, so we feel like it's the right time for the game to end.

Is there anything that SOE or the players could do to change that?

At this point, unfortunately, this is just the way it is happening. We still have a partnership with LucasArts around Clone Wars Adventures. And there's another Star Wars MMO entering the market, and I think it's going to be terrific. It's going to fill a large hole, and we're certainly happy to see Star Wars players be taken care of and get into a game that's going to be great.

Players will wonder whether the recent SOE hackings or SOE layoffs had anything to do with the decision.

The hackings had nothing to do with it, and the layoffs didn't affect the Star Wars team. We have been in talks with LucasArts for a while about this, and we've just been trying to figure out the exact timing for a while now. None of that stuff had anything to do with this.

What about the player population? Some readers will choose to believe that the game is being canceled because it's "dying."

Populations have stayed pretty steady for a long time now. In fact, we recently merged a bunch of servers to help the prime-time population. But gosh, the game's been running for a long time now, and it's been a great run. We're glad to have done it. There are going to be a lot of fans that are going to say, hey can't you give us the source code, or can't we run a server, and the answer is going to be, I'm sorry -- we have to decline that. It's just not possible.

SOE has taken flak for various problems in the game's past -- do you think the company will take a reputation hit for this decision, and are you prepared for that?

There's really nothing we can do about it. We've taken some hard-knocks for SWG in years past with the NGE. We've apologized for it. It was a mistake, and not one we're going to make as a company ever again. But we're really proud of the great work that we've done over the years since then. I'm really proud of the game. It's great. Is it going to bum people out that it's over? Yes. Including us. Maybe even especially us.

How is the staff taking it?

Well, nobody's losing his job or anything. They're going to be transferred onto an undisclosed new project in Austin. And we are super excited about the upcoming months, when we're going to be putting a lot of effort into player activities to make sure that the game goes into the sunset in exactly the right way.

united.jpgCan you tell us about the content and events that you have planned?

We're going to be announcing the details of that in the very near future. We want to get the announcement out of the way before we talk about all the cool stuff we're doing. We'll have a lot of information out at Fan Faire!

Is there any chance that the game will be going free-to-play in the six months before the sunset?

Effectively, the answer is no, but we're going to be announcing some specifics about that soon. For about the last month or so, we're going to be doing some stuff with billing, but I can't get into that just yet.

How about the future of the TCG (trading card game)?

It's not going to continue on separately. That was something that was part of the contract as well.

Players will be looking for a villain, either you or LucasArts -- it's interesting that the villain seems to be no one, that this is just the natural evolution of things.

That's really what it's come down to. It's been a genuinely good partnership -- we work with LucasArts literally every day on both this and Clone Wars.

This must be affecting you personally as well. If you could do the whole Star Wars experience over again, what would you do?

Here's what I would have done differently. I would have made sure the ground and space games were launched all at once. I would have given the game another year to develop and really polish it quite a bit. I think we created one of the most unique and amazing games ever created in the MMO space. It is the sandbox game. Nothing else even comes close to what we did there. I would have really taken our time and polished combat right so we never had to do the NGE. At some point the only thing to do is acknowledge the mistakes you made. But we can also look and fix them in the future. Since then, the projects that the team has worked on -- like the Chronicles system -- it's pretty amazing. I want to make sure that we really learn from that stuff. And I think we have. We're actually starting to put some of that stuff into our other games.

Like the system in EverQuest II?

Yes, and you're going to see heavy emphasis on that in some of our undisclosed future games.

So you don't think that sandboxes (and sandbox systems) are dead for SOE? Will you ever make a new sandbox with SWG's pioneering features?

The answer is... stay tuned on the subject of sandboxes. We're super excited about the future of sandbox gaming. Let me just leave it at that!

Is there anything you'd like to address directly to the playerbase about this sunset and your thoughts on it? Especially to the folks who stuck with the game through the NGE all the way to now.

I want to say thank you to our fans, first and foremost. I understand the ones who couldn't stay with us, but thank you to the ones who did -- and to anybody who's ever played Star Wars Galaxies. We appreciate their playing our game. And you know -- I think the BioWare Star Wars game is going to be amazing, and I can't wait to play it myself. It's a very different kind of a game, but it's going to be a great experience.

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Thank you to John Smedley for chatting with us and allowing Massively this exclusive interview on such an unfortunate subject. We will keep you posted on the plans for the next six months of the game. As of right now, we do have a few details:
  • Those wishing to participate in the sunset events (which culminate on December 15th) will need to be subscribers in good standing prior to September 15th.
  • Long-term subscriptions are being eliminated and pro-rated.
  • TCG packs will no longer be purchasable from today forward, although you can still play the TCG until the sunset of SWG. Redeem your loot cards ASAP!
  • Active SWG subscribers will be granted a chance to play some of SOE's other games for free during the sunset period.
[Update: A new document on the official SWG site outlines some of the upcoming deals and events in more detail. Teesquared has also offered up a June producer's letter that suggests the team still plans to finish the impending GCW space update. And good news for those of you who registered for Fan Faire: On the forums, Brasse has announced that folks who registered for Fan Faire as SWG players will find their passes comped.]


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Senior Member

Status: Offline
Posts: 101
Date: Jun 27, 2011

Why is it that these marketing idiots always find some words to "describe" something. Why the hell are they calling it sunsetting? Why not just shut down or something?

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Forum Troller

Status: Offline
Posts: 1122
Date: Jun 27, 2011

I find this an intresting quote :)

So you don't think that sandboxes (and sandbox systems) are dead for SOE? Will you ever make a new sandbox with SWG's pioneering features?

The answer is... stay tuned on the subject of sandboxes. We're super excited about the future of sandbox gaming. Let me just leave it at that!

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KS loudmouth

Status: Offline
Posts: 771
Date: Jun 27, 2011

So nice, from the facebook site on not to close SWG:



Gaby Carlson

27. Juni 20:46


We are not your typical gamers.

We are not a commodity.

But if you look at the recent decision by Lucasarts to shut down Star Wars Galaxies, you might be inclined to think we are both of those things. Lucasarts thinks that we are a non-perishable commodity that can be shoved into a shipping crate and moved down the road to their next project. That is not the case. Not even close.

We are a vibrant community. We have seen our ups and downs, but we are only stronger because of it. We have endured all manner of broken promises and misleading "improvements" to this game, and throughout all of it, we have continued to build our community, and show support and loyalty to this great game. But we didn't do it because of a game. We did it because of our community here.

No matter how hard you try, you can never apply any sort of label or definition to the players of Star Wars Galaxies. Unfortunately, it seems like Lucasarts is doing just that by assuming we will simply shuffle over to their next product simply because it contains the words "Star Wars" in the title. But oh, that is so far from the truth. We are not your typical gamers, and we are not your typical Star Wars fans. In fact, both of those truths are the very things that make our community so strong.

The world is obsessed with trying to apply labels to groups of people, and will often do so on the basis of pure assumptions and hearsay. You can't do that with Star Wars Galaxies players. We are not some geeky group of people who simply want to log into a video game and shoot battle droids and fly spaceships with laser guns.

Many of us are highly educated. Many of us have children and families. Many of us have great careers.

Just the other day I learned that a great player on my server of Starsider was once the mayor-elect of his city in Canada. And what's more, he was 18 years old. I have known a concert violinist, a fireman, a surgeon, a newspaper editor, an EMT, a helicopter pilot, and on and on and on. And all of these people I met through Star Wars Galaxies.

On top of all that, many Star Wars Galaxies players are active service military personnel. I remember once talking to a member of my guild and having him tell me he was logged into Star Wars Galaxies from his base in Iraq. Without a moment's hesitation, I got his unit's mailing address and sent him and his comrades a care package. Star Wars Galaxies made that connection possible.

So much happens because of Star Wars Galaxies that goes unnoticed. This is much more than a game to the people who play it. It's our community. And a community is not a commodity, so don't be surprised when we want nothing to do with the people who are trying to force us to give up our community just so they can make a few extra bucks.



-- Edited by Montsalvat on Monday 27th of June 2011 11:50:11 PM

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KS loudmouth

Status: Offline
Posts: 771
Date: Jun 28, 2011

Another post of Gaby on the same facebook group (the adress is http://www.facebook.com/home.php?sk=group_239295849415710)

Gaby Carlson

What ever happened to the days when the customer was always right?

The last few years of fan interaction from Lucasarts has them acting like "the customer is always wrong". One of the great things about Star Wars was that passionate fans were always at the forefront influencing the direction of new and innovative games, novels, comics, etc. Nowadays it seems that Star Wars fans are being told what they want, and that they should roll over and accept it no matter what.

I'm sorry, but I don't like having a company dictate to me "what I want". I understand that Lucasarts is a company whose purpose is to make money. That's just the reality of it. But isn't it also a company that has the responsibility for maintaining the relevance of popular culture's most influential franchise? Breaking down the facets of the Star Wars universe into profit margins may end up making the franchise more money in the short term, but it is something that will alienate the very people who have supported and nurtured this franchise since the days when it was a laughable concept that couldn't find a place in most movie theatres. People vote with their wallets, and an alienated fan base is a guaranteed way to lose a significant source of long-term income.

Star Wars fans have never been very agreeable with each other. Great debates (bordering on schisms) have existed in Star Wars fandom since the birth of the franchise. Just look at "who shot first", Jar Jar vs. C-3PO, Midi-chlorians, and really anything to do with Mandalorians. But when the fan community unanimously bands together over something, it can be assured that that topic is something that holds great weight in the future health of the franchise.

Nobody is really making the argument that Star Wars Galaxies represents the future of Star Wars online gaming. Even if many fans won't say so, they will still acknowledge that The Old Republic represents the next great step in Star Wars online gaming; even if they only acknowledge it in their heads.

The real issue driving the backlash against the Star Wars Galaxies shutdown announcement is that the game still has a lot of life left in it. Even as the game stands today, it is a very sustainable game that a wide variety of people enjoy. This is not a game played solely by typical "gamers". Many of the people who enjoy Star Wars Galaxies have done so for over half a decade. These people have laughed and cried together, formed friendships that carry more weight than your average bear, and have built a true community for themselves. These are fiercely loyal people who will disassociate themselves with anything or anyone that threatens the survival of their community. An extreme amount of work has gone into building that community by the players of Star Wars Galaxies, and therefore an extreme amount of resentment will be levied against the thing seen as most responsible for the game's premature death - The Old Republic.

There is absolutely no reason these two great titles cannot coexist. The Old Republic is the future, sure, but Star Wars Galaxies is the past. And the past deserves preserving. Some of the most popular Star Wars titles in gaming are also some of the oldest. Just look at the X-Wing series of games, and the vibrant communities around the web continuing to support those great titles.

The future development of Star Wars Galaxies may be coming to an end, but that doesn't mean the entire game has to. The game has reached a great point at present day, and could likely run on autopilot for a long time. There is no reason to think that the current playerbase wouldn't accept paying $10 a month for continued access to an abbreviated number of servers. End the development on the game, sure, but keep it as it stands. At least for the time being.

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